CPM Calculator

Find out what your CPM is instantly!

Number of times the ad is viewed on a website:
Cost per thousand impressions:
The total budget for the campaign:

What is a CPM calculator?
A CPM calculator is a basic tool for online marketers and publishers. When considering advertising budgets, knowing how to calculate CPM comes in handy. Advertising volume is measured by cost per mile or cost per thousand impressions, which is known as CPM. You can use this calculator to calculate either the cost, CPM, or the number of impressions.
What is a CPM?

One of the most important decisions you must make when buying digital advertising is how you will pay.

The acronym CPM stands for Cost Per Thousand Impressions. In order to judge an ad campaign's success, 1,000 impressions are the minimum requirement. Because random events can skew results even at lower levels of exposure.

This type of randomness can be weeded out once more ad impressions have been seen, and the performance can be measured. 1,000 ads are what makes online advertising a sort of fundamental unit.

Google counts a display advertisement as an impression if:

  • There is at least 50% visibility of the ad
  • This is visible for at least a second or more

When a person watches your video for more than two seconds, Google counts it as an impression.
When you pay by CPM, the number of times people click on your ad has no impact on your rate. In CPM advertising, you will, however, be billed every time someone sees your ad, even the same person.

How to calculate CPM?

The formula to calculate CPM is: CPM = 1000 * cost / impressions

One of the reversed equations may be more interesting to you:

  • Cost (how much you'll have to pay): Cost = CPM * impressions / 1000
  • For impressions (how many impressions you'll get based on your budget): impressions = 1000 * cost / CPM

Rather than calculating the result manually, you can use the above CPM calculator tool to get an estimate quickly.

  • Using the CPM calculator, you must first determine the piece of data you need to solve for, such as impressions, CPMs, or budgets.
  • Our calculator will calculate impressions and CPM or CPM and budget based on any two fields.
  • We'll find the value of the missing field, like impressions, CPM, or budget, in an instant once you press the "Submit." button.