You definitely heard that Facebook ads are great for small business marketing also it is a powerful tool for the small business owner.
Now here are some things about Facebook Ads. Firstly you need to know what is Facebook Ads? How does it work for your business?
What is Facebook Ads?
Facebook ads are the cheapest way to advertise on Facebook. Facebook ads help you a lot of ways. It will give you a clear idea about your marketing, once you get all idea about Facebook marketing and Ads, you can drive great traffic on your website. Ads can appear in News Feed on the desktop, News Feed on mobile and in the Right Column of Facebook on the desktop.
Facebook ads have 2 main benefits that make them especially effective for small businesses.
The first benefits of Facebook ads are:
Is your business is so small? Wanted to increase your fan base? Don’t take tension, Using Facebook ads you will definitely increase your fan base. With the help of Facebook, you can target the people based on: Language(The language they speak), Age, Location(Based on country, city, state), Interest, Custome audience(The mail Adress that your provided), device(The device they access Facebook from, including mobile, tablet, and desktop).
2. Clear Reporting:
Sometimes its happen in marketing, we spend lots of money on something and it is being wasted. In Facebook ads, you don’t have to worry about your money. Facebook Ads gives you a clear report about the reach of your advertising post, Cost per action, total spend on each ad, CTR.
Reach:- The number of people shown your ads in their news feed.
CPC(Cost per action): The number of likes you get, the website click, and other things you choose.
Total Spend: The total amount you spend in an ad campaign.
CTR(Click Through Rate): The percentage of people clicks your ads after seeing it.
With the help of Facebook Ads, you can choose your clear actions.
Types of Facebook Ads:
There is the main 3 type of Facebook Ads.
– Page Post Ads
– Multi-Product Ads
– Page Video Ads
Also, regardless of the specific visual format, you want to make sure that the actual image or video must be attractive, Catchy and understandable. You need to grab your audience attraction towards your ads. So that know your audience first and make the content according to their likes. The result of this you can increase your clickthrough and overall Facebook ad effectiveness.